July 8, 2016
Marketing a Startup? Check Out These 3 Guerrilla Tactics
If you don’t have enough money to promote your new businesses, a little bit of creativity might be all you need. Guerilla marketing is one of the few approaches that prove you don’t need money to make money. This form of marketing entails using low-cost antics to get exposure for your products and services, spending a minimum amount of resources and time. The success of any guerilla marketing campaign revolves around being able to understand the motivations behind your target audience. You want to be creative in such a way that you can leverage tools such as free media to pass enticing information out there. Below are some handy guerilla marketing tips for every business.
I. Master the Art of Viral Content
We all have seen it. That article that gets shared tens of thousands of times. That YouTube video that gets hundreds of thousands of views within just a couple of hours. Kick-ass content has a way of finding its way through the internet. When people see something that touches their nerves, either in the form of entertainment, controversy, gossip or just comedy, the natural instinct is to share it with their friends. There’s no magic button when it comes to creating viral content as a way to market your business. It’s all up to your creativity. Can you create some awesome video that will spread like wildfire? Do you know what your audience are likely to share? I recently watched a video advert that was both shareable and hilarious. A wife washed her husband’s clothes with a new fabric softener. Everywhere the husband went, people saw a teddy bear, giving him hugs and touching him. Even a traffic cop stopped him and squeezed his ears. The husband really didn’t understand what was going on and had this puzzled look on his face. The fact that this was a nicely acted-out video, all the same, made it more thrilling and shareable. Think about what sharable content you can create with your business as the center-stage character. It doesn’t matter whether you publish the content on social media, your company blog, YouTube or any other platform. It just has to be shareable!
II. Customer Referral Program
Customer referral programs aren’t exactly a new idea. They have been used dozens of times by scores of businesses. But if you do it well and make the offer interesting, you might end up attracting a lot of audience to your business. Think about a lottery. What makes a lottery such a big deal? The prize money. So you want to introduce some enticing prize money that will trigger people to action. Do your math and come up with a mouth-watering proposition that will have people emailing their friends to join in on your products.
III. Launch a Contest
Can you launch a fascinating contest in your niche or industry? Just any event that has the potential to attract media attention will do. The most creative startups know how to attract media love and attention to their business and products. They are always looking out for opportunities to do so. Hold a charity, hold a contest, or just invite people to a local event that’s likely to attract hundreds. The idea is to come up with some form of event or contest that can get some free press from either local or mainstream media. Again, squeeze your creative juices!
If used well, guerilla marketing can be a superbly powerful tool for any new business. Do some brainstorming and see what ideas you can come up with!