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Category Archive: Marketing

5 Marketing Campaigns That Went Viral

Viral Marketing

Lack of adequate marketing funds is one of the leading causes of startup failure. True to that, new businesses spend tens of thousands of dollars each year promoting their products. This is money splashed on radio campaigns, online Ads, TV and other advertising channels. But what most of these startups don’t know is that they can save a lot of money by getting a little creative. To demonstrate this, below are some 5 marketing campaigns that went viral, helping generate massive revenues for the businesses that created them.

1.      Volkswagen: The Fun Theory

The world-renowned automaker brand has some cool genius boiling up in its offices. In this marketing campaign, the company uses a series of experiments to find out if you can make people safer, more environmentally conscious and healthier if you made a mundane activity fun. The company invited some creative minds to come up with ways of making boring stuff fun. It can be quite hard telling how a campaign like this affects sales, especially considered that the branding was so subtle. But all the same creates the impression that innovation can make lives more enjoyable, which somehow plays along what the company does.

Regardless of the analysis behind the video, the campaign was shared widely.

2.      KLM Surprise

This is yet another fantastic example of marketing that went viral in recent times. Royal Dutch Airlines used Twitter and Foursquare check-ins to identify passengers who were waiting for their flights. The company scanned their profiles to learn more about them and later presented them with thoughtful gifts. This alone would have been good, but having a video crew recording everything while the company presented the gifts made everything fantastic. The company attracted a lot of interest from this video, simply because it used a creative marketing approach that involved making its customers happy.

3.      Old Man Spice Responses

Created by Old Spice brand, this was a brilliant marketing antic that led to millions of views for the company. Riding on the success of an earlier campaign by Isaiah Mustafa, The Man Your Man Could Smell Like, the brand went on to craft one of the most memorable social media campaigns ever!

4.      Dumb Ways to Die

Marketing something boring (e.g. public transportation) can be immensely challenging. But not to Melbourne’s Metro Trains, the company behind the viral ‘Dumb Ways to Die’ marketing gig (watch it below). There were three very simple reason why this video was so successful – it was cute, catchy and violent.

5.      Tipp-Ex: Hunter and Bear’s Birthday Party

In 2010, a European whiteout manufacturer known as Tipp-Ex launched a YouTube channel revolving around a hunter and a bear. Viewers were able to choose their own adventure simply by inputting commands. You could specify how the hunter handled the situation. Without a doubt, this creative gig was a major hit. And the company wasn’t willing to leave it there. Within two years, they made another one. It was equally successful!

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Marketing a Startup? Check Out These 3 Guerrilla Tactics

Guerilla Marketing

If you don’t have enough money to promote your new businesses, a little bit of creativity might be all you need. Guerilla marketing is one of the few approaches that prove you don’t need money to make money. This form of marketing entails using low-cost antics to get exposure for your products and services, spending a minimum amount of resources and time. The success of any guerilla marketing campaign revolves around being able to understand the motivations behind your target audience. You want to be creative in such a way that you can leverage tools such as free media to pass enticing information out there. Below are some handy guerilla marketing tips for every business.

        I.            Master the Art of Viral Content

We all have seen it. That article that gets shared tens of thousands of times. That YouTube video that gets hundreds of thousands of views within just a couple of hours. Kick-ass content has a way of finding its way through the internet. When people see something that touches their nerves, either in the form of entertainment, controversy, gossip or just comedy, the natural instinct is to share it with their friends. There’s no magic button when it comes to creating viral content as a way to market your business. It’s all up to your creativity. Can you create some awesome video that will spread like wildfire? Do you know what your audience are likely to share? I recently watched a video advert that was both shareable and hilarious. A wife washed her husband’s clothes with a new fabric softener. Everywhere the husband went, people saw a teddy bear, giving him hugs and touching him. Even a traffic cop stopped him and squeezed his ears. The husband really didn’t understand what was going on and had this puzzled look on his face. The fact that this was a nicely acted-out video, all the same, made it more thrilling and shareable. Think about what sharable content you can create with your business as the center-stage character. It doesn’t matter whether you publish the content on social media, your company blog, YouTube or any other platform. It just has to be shareable!

      II.            Customer Referral Program

Customer referral programs aren’t exactly a new idea. They have been used dozens of times by scores of businesses. But if you do it well and make the offer interesting, you might end up attracting a lot of audience to your business. Think about a lottery. What makes a lottery such a big deal? The prize money. So you want to introduce some enticing prize money that will trigger people to action. Do your math and come up with a mouth-watering proposition that will have people emailing their friends to join in on your products.

    III.            Launch a Contest

Can you launch a fascinating contest in your niche or industry? Just any event that has the potential to attract media attention will do. The most creative startups know how to attract media love and attention to their business and products. They are always looking out for opportunities to do so. Hold a charity, hold a contest, or just invite people to a local event that’s likely to attract hundreds. The idea is to come up with some form of event or contest that can get some free press from either local or mainstream media. Again, squeeze your creative juices!

If used well, guerilla marketing can be a superbly powerful tool for any new business. Do some brainstorming and see what ideas you can come up with!

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